Butchers’ Preferences for Rabbit Meat; Ahp Pairwise Comparisons versus a Likert Scale Valuation
نویسنده
چکیده
Our paper analyzes butchers preferences toward the attributes and levels for fresh rabbit meat. We compare results obtained from alternatives approaches of data collection: a) the traditional pair wise comparison of AHP (AHP1) and b) the direct valuation by mean of a 9 point likert scale transformed in a a subsequent step to estimate AHP (AHP2). The data used in this analysis was obtained from faceto-face questionnaires with butchers carried out during May-April 2010. The final sample consists of 50 butchers mainly located in Barcelona. Results obtained from the two approaches of data collection show similar rank of the preferred attributes and levels. However, the obtained weights from both approaches are not totally similar.
منابع مشابه
Decomposing the Value of Rabbit Meat. a Joint Use of the Contingent Valuation and the Analytical Hierarchy Process
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